Following are our 7 Steps To Sold:

Step 1:
We will create a customized website specifically for your property giving potential buyers all the information and pictures they could possibly need (and more).   

Note: We only work with a limited number of Sellers at a given time, so your home will not be lost in a large pool of homes for sale.

Step 2:
We will enter your property into MLS allowing all Agents in the area access to your property information. Most Agents will do this, however the scope of information is somewhat limited.  Your Property Will Be Proofed And Entered Into MLS Within 1 Hour.

Professional, Classy, and Informative marketing collateral is produced to be placed inside your home, in information tubes on our sign, and distributed to area communities, businesses, etc.  Again, the weight of the paper, size and color of the font used, and layout is carefully calculated based upon experience and human factor research. 

Step 3:
We will place your home on the front page of our award-winning websites.  This site will be linked to more than 15 of our sites, along with Realtor.com and many other regional, national, and international  websites in several languages. Over 82,000 potential buyers visited our websites last month alone, and when they do, they will find the details of YOUR Home.

Remember, 78% of potential buyers will utilize the internet in their search, and when they utilize any search engine, they will easily find our sites, and YOUR HOME! Just think, with 78% of buyers utilizing the internet, that is more than 7 out of every 10 buyers that may not even know your home is for sale if We are not selling your property! Your Property Will Be On The Front Page Of All Our Websites The Same Day You List.  Over 82,000 potential buyers visited our websites last month alone!

Step 4:
We will send out a specialized email highlighting your property to our entire database of buyers. This email will contain specific information, and a personal invitation to see and purchase your property.

We offer a service to buyers in which they can sign up for a property search, and we automatically email matching properties to them the minute they hit the market.

This is the database we are referring to, and it currently contains over 2,000 people who are actively looking to purchase property in Southwest Florida.  This email will be sent to our database 2 days after listing (if it has not sold yet). 

Step 5:
We will send out a specialized email to all Real Estate Agents in Naples, Bonita Springs,
Ft. Myers, Estero, Marco Island, and Charlotte County.

Over 7,000 Agents will receive this information highlighting your property, with very compelling reasons to show it to their buyers....fast, before it is sold! This email will be sent to 7,000 Realtors 3 days after listing (if it has not sold yet).

This step is integral to our selling system because not only does it put your property information in front of Realtors who may not be checking MLS regularly, but it also provides much more information than can be obtained from the MLS.

Step 6:
We will feature your property prominently in our advertising in the Bonita Banner, Naples Daily News, News Press, Homes and Land, Lee County HomeFinder, Naples Homes, etc. There is one major difference between our advertising, and that of most traditional Realtors: We are selling YOUR HOME.......We are not selling Berry Realty Group. This is very important if you look at ads in these publications where realtors are selling themselves in an attempt to obtain their next listing, with few details on the properties they have for sale, or even what value (if any) they can provide.  We, on the other hand, focus on selling YOUR HOME.  We provide incredibly valuable tools and services to our customers, and we don't need to sell ourselves.  We just want to sell YOUR HOME!  All advertising is deadline-based, and your property ads will be placed in all publications if your property has not sold yet.

YOUR HOME will be featured on the top half, of a full-page ad for 2 consecutive months in the Lee County HomeFinder, and Homes and Land and/or Naples Homes.  For example, depending on timing, say the HomeFinder deadline is first:  You will be featured on the top half of the next issue, and the top half of next month’s issue of Homes and Land.  If we have more than two homes to be featured in a given issue, we will buy another page. 

Step 7:
Open Houses and Sunday Property Tours.  Every Realtor in town will tell you "Open Houses Don't Sell Properties".  We say Baloney!  If advertised and performed correctly Open House can (and will) sell properties, and we have had tremendous success.  When we have properties located in close proximity to each other, we will conduct Sunday (and/or Saturday) Property Tours, which have quickly become a favorite in Southwest Florida.  Visitors are provided with maps and directions at each home (along with food and refreshments), and are invited to tour all homes on the tour giving them an opportunity to several similar properties in the same timeframe.  We have had tremendous success with this program, and people love it!

Logic Test
Logic Dictates why we can and will sell your home for top dollar.

• We break out of "tradition" by targeting buyers where they are...the internet (as well as the "traditional" targets).  And if they are on the internet, they WILL find our sites.....and YOUR HOME!

• We further target buyers (over 2,000) who already know us, and are actively looking to purchase a property in Southwest Florida through our search program. 

• We specifically target over 7,000 area Real Estate Agents with more information than they can get from MLS, along with a compelling invitation to show YOUR HOME to buyers they are working with.

• We provide many methods for potential buyers to obtain as much information as they could possibly need, quickly and easily.

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Important Statistics

Bottom Line
We do things no other Realtor will (or can) do.

Marketing: We provide you with the best marketing in Southwest Florida,  In addition to all the traditional marketing methods you find with others.

Service: We provide you with The Best Service You Have Ever Experienced!  Guaranteed!

Other Innovative Solutions and Sales Tools

24 Hour Talking Ads and "Talking House" Program

The Problem
Quite often, when buyers phone for information on homes, they either get the run around, or an unwanted sales pitch.  In fact, many Agents seem to operate a Sales Prevention Program! 

The Solution
Your Home will have pre-recorded information which provides buyers with immediate, detailed information by simply calling our 24-hour hot line or tuning their car radio to your frequency.  Even more importantly, they are provided with instructions on how to quickly and easily obtain detailed information......Your Property's Custom Web Site! 

Of course, they can always talk to us (day and night), but many people prefer not to talk directly with Agent until they know they are definitely interested in your property...in fact, studies have shown that 3 times as many calls for information on your home will be generated when buyers don't have speak directly to an agent.  The prospective buyers who view your home are better qualified because they will have already requested information on your home. 

Feedback!

The Problem
Feedback from people that have toured your property is absolutely critical to the sales process.  You need to know how a potential Buyer sees your property….did they see something they didn’t like?  Is it priced comparably to others they toured, is it just not what they were looking for, etc.  Unfortunately, for whatever reason, this information is traditionally very difficult to obtain.  Often, you have to deal with a Realtor telling you they were unable to contact the people, but "they did not make an offer…"

The Solution
We utilize an automated system that systematically emails those who have seen your home, offering them a quick, easy, non-threatening way to provide feedback.  Agents and Potential Buyers are more likely to take the time to fill out a quick, easy form online than they are to call an us with feedback.  In fact, 72% of people provide feedback using this system, versus less than a 22% response rate using traditional methods.  We even offer a monthly drawing for a free lunch, selected from those who have provided feedback.  If the simplicity and ease of our system doesn't get them, the free lunch will!

800-450-0198