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Out Guiding Principles

We are proud to operate under a strict framework of principles developed by our President.  Scott Berry developed these principles based on his many years of experience, as well as feedback regarding how our customers, peers, and colleagues expect and deserve to be treated.

We do not take these principles lightly, in fact we are passionate about them.  We only wish everyone would operate in the same manner.

Our Guiding Principles and Methodology

1. We will always treat our customers, peers, colleagues, and the general public in a professional manner, and with the respect they deserve.
 
 
2. All Realtors, and Real Estate Offices Are Not The Same!  Let’s face it, it is not difficult to obtain a Real Estate license.  As with anything else, nobody needs to settle for less than the best.  
3. We are aggressive, and We don’t mess around!  Our job is to sell YOUR Property, as quickly as possible, and for top dollar.  Our job is not to use your property to find our next customer.  We waste no time getting your property in front of the appropriate people who have the highest propensity to purchase.  
4. We Utilize the latest, cutting edge technology to market your home to the widest range of people who have the highest propensity to purchase.  
5. You will always know (up to the minute) what we are doing to sell YOUR HOME.  You will have access to a personal website, that will show you details of our activities, as well as comments we have received from those who have seen your property.  You will also have an “800 number” to call for updates, which is updated every Monday.  
6. You can call Scott Berry at 800-450-0198 Literally 24 Hours a Day, 7 Days A Week and expect a prompt response.  
7. Your property will receive world-class marketing performed by some of the “Best In The Business.”  Sellers do not need to settle for “traditional” marketing methods.  
8. You do not have to pay an inflated commission to Hire The Best.  Our business model is structured so that you pay only 4% when we bring the Buyer, and only 5% if another MLS Agent brings the Buyer (they get 3%).  
9. Under our current structure, we will never take on more than 12 customers at a given time.  This insures each customer receives the service they expect, and deserve.  
10. We will never condone, or participate in, unethical behavior, or any behavior not permitted by the local, regional, or national Board of Realtors.  
11. The Customer Really Is Always Right! (if properly educated on the area, building methods, local and state laws, etc.)  
     

  



 

 

 

 

 

 

 

 

 

 


 
  Sell Your Home For More $$!
  Homes Listed With Us Sell For 98.2%
of Asking Price, on average.
 
  Sell Your Home Faster!
  Homes Listed With Us Sell In Less
than 19 Days, on average
   


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800-450-0198

Berry Realty Group at Sand Castle Realty Group, Inc.
2220 Venetian Court, Suite B, Naples, FL 34109

office: (800) 450-0198    mobile: (239) 450-0290
fax:      (239) 596-5379    email:    scott@sandcastlepros.com
  
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